INSIGHTS

Thinking from practice — not marketing theory.

Essays on digital transformation, AI in operations, EU projects, and operational excellence. Written by people currently on a project — not by people who read about trends.

AI in business operations01

9 min read

AI in Croatian companies — where it makes sense, and where it doesn't.

Three areas where AI works for Croatian companies — from micro-businesses to larger organizations — and three where it just wastes time and money.

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EU projects and innovation7 min read
Five questions before an EU application — how to recognize a call that fits you.
Five questions before you spend a week on an application you should never have submitted.
Operational excellence and team enablement8 min read
The company has grown past 30 employees — now you need a different kind of order.
Processes that worked with 15 people stop working past 30. How to spot the signs in time.
Operational excellence and team enablement7 min read
Why half the team doesn't use the new tool — and how to prevent it before investing.
The biggest cost of digital transformation isn't software — it's people who don't use it. How to prepare the team in advance.
Digital transformation in practice8 min read
A strategic plan that doesn't end up in a drawer — three rules for actual delivery.
Three rules that separate a strategy that gets executed from one that stays in the drawer after the final presentation.
Digital transformation in practice8 min read
Why most digital transformations stall at 60%.
Three patterns we see every month in Croatian companies of every size — and what to do differently.
AI in business operations9 min read
The case for AI pilots that actually ship.
Why most pilots never reach production — and the four-question framework we use before we start one.

Thinking from practice — not marketing theory.

AI in Croatian companies — where it makes sense, and where it doesn't.

Five questions before an EU application — how to recognize a call that fits you.

The company has grown past 30 employees — now you need a different kind of order.

Why half the team doesn't use the new tool — and how to prevent it before investing.

A strategic plan that doesn't end up in a drawer — three rules for actual delivery.

Why most digital transformations stall at 60%.

The case for AI pilots that actually ship.

Insights from practice — once a month